S.I.T. Newsletter brought to you by WINDMILLER DESIGN GROUP
issue 1 ::: February 5, 2009
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WINDMILLER DESIGN GROUP created S.I.T. to STAY IN TOUCH, spread the word, and ultimately build connections.
S.I.T. Newsletter will spread the word about outstanding business people, provide you with marketing tactics, and help us stay in touch, so Windmiller Design Group knows what's going on with you and your business.
STAY IN TOUCH!
S.I.T. Newsletter will spread the word about outstanding business people, provide you with marketing tactics, and help us stay in touch, so Windmiller Design Group knows what's going on with you and your business.
STAY IN TOUCH!
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SPREAD THE WORD:
>> If you know someone that is in need of marketing or design services, please forward this e-mail to them. If they work with WDG, you will receive 15% off your next project with Windmiller Design Group.
In this issue of S.I.T., Windmiller Design Group is
SPREADING THE WORD about: JIM GRANDBOIS
Jim Grandbois is a Sales Associate at Lakes Sotheby's International Realty in Edina, MN. If you are thinking of buying or selling a home, Jim will make the process smooth and successful. Visit his website to learn more: www.JimGrandbois.com
SPREAD THE WORD:
>> If you know someone that is in need of marketing or design services, please forward this e-mail to them. If they work with WDG, you will receive 15% off your next project with Windmiller Design Group.
In this issue of S.I.T., Windmiller Design Group is
SPREADING THE WORD about: JIM GRANDBOIS
Jim Grandbois is a Sales Associate at Lakes Sotheby's International Realty in Edina, MN. If you are thinking of buying or selling a home, Jim will make the process smooth and successful. Visit his website to learn more: www.JimGrandbois.com
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MARKETING TIP
Insights to Marketing in a Down Economy:
Professor John Quelch, of Harvard Business School shares ways of marketing your way through a recession:
Insights to Marketing in a Down Economy:
Professor John Quelch, of Harvard Business School shares ways of marketing your way through a recession:
In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. Key concepts include: • Brands that increase advertising during a downturn can improve market share and return on investment. • Early-buy allowances, extended financing, and generous return policies motivate distributors to stock your full product line. • In tough times, price cuts attract more consumer support than promotions. • CEOs must spend more time with customers and employees.
STAY COMMITTED TO RESEARCH - It's now more important than ever before to understand what the customer is thinking and doing. It is vital to keep a pulse on what is important to them and make sure you are delivering. This is why we feel it is absolutely vital that you closely monitor your web analytics. Usually we can look at website user behavior and see exactly what is important to the visitor. For example, on a recent project we were able to see that a client's customer base was showing considerable pause in their buying behavior. They were still seeing the same number of pages, but they were spending a much longer time viewing the page. In essence, it was like they were walking their way to the check out counter, but were taking a much longer time in the process. Changes in merchandising were able to help address this issue.
MAINTAIN MARKETING SPENDING - Professor Quelch says "This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."
MAINTAIN MARKETING SPENDING - Professor Quelch says "This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."
"Successful companies do not abandon their marketing strategies in a recession; they adapt them" says Quelch.
Taken from the Harvard Business School, Working Knowledge website: Research & Ideas. read full article
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